we look at two companies, Company A and Company B, who provide the same service but have dramatically different financial outcomes. The difference isn’t their skill, their work ethic, or their customers. It’s their accounting operations.

The goal in tracking KPIs is to focus on key metrics that give you insights into the health and growth of your business. In this blog I’ve narrowed it down to 4 key metrics that are simple enough not to overwhelm you but important enough to help you grow. 

At Rueckert Accounting, we go beyond basic bookkeeping. We turn your financial data into streamlined accounting operations that clarify your cash flow, track profitability, and give you the information you need to make smarter business decisions every day.

Keeping your business and personal finances separate isn’t just good practice, it’s a necessity for growing your business. Clean books lead to better decisions, simpler taxes, and stronger legal protection.

The lesson? The right tool makes your life easier. The wrong tool, or even way too many tools, can slow you down, cost you money, and give you a headache.  

The thing about accounting is that it has a rhythm. Some tasks happen every week, others every month, quarter, or year. When you set up a system around that rhythm, those tasks become faster, smoother, and far less overwhelming. Which is where a solid month-end close process comes in.

Keeping your expenses in check isn’t just about cutting costs, it’s also about making sure expenses are recorded correctly and your financial reports are telling the truth. That’s where an expense audit comes in.

Understanding your numbers starts with understanding your margins. And margins start with one key figure: Cost of Goods Sold (COGS).

In this guide, we’ll help you understand what a Chart of Accounts is, walk you through how-to build one, and offer practical tips to increase clarity in your numbers.